The Viral ALS Ice Bucket Challenge Actually Led To Discovery Towards A Cure

While scrolling through social media made the initiative seem like just a fad, soaking wet donors caused a 36 percent increase in donations—how researchers funded a new discovery in the disease.

– VIBE Magazine

Read More: http://www.vibe.com/2015/08/als-ice-bucket-challenge-progress/

Photo Credit: Instagram/@kerrywashington

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